As Director of Marketing at Visible Music College, I lead the charge in shaping the institution's brand presence and outreach strategies. My role involved developing and executing comprehensive marketing plans to attract students, engage alumni, and support the college’s mission of fostering creativity in music, technology, and ministry.

 

Key contributions included:

• Overseeing multi-channel campaigns to boost enrollment and enhance community engagement.

• Managing a talented team to produce innovative content that highlights the college's unique programs and culture.

• Planning and promoting campus events, such as open houses, concerts, and workshops, to showcase the college's vibrant culture and attract prospective students.

• Leveraging analytics to refine strategies, ensuring measurable results and sustained growth.

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My team included:

• A Social Media Manager

• A Video Editor

• A Photographer

• A Graphic Designer

• A Blog Writer

• A Web Designer

• Student Workers

• A 3rd Party PR Firm

• A 3rd Party Digital Marketing Agency

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This position underscores my expertise in both higher education and nonprofit organizations and my passion for driving impactful, mission-aligned initiatives.